Avila's Pro Shop / Cowhorse Equipment began in November 1989 when we purchased Cowhorse Equipment from a friend named Ron Berndt who started the company. We were middle-aged horse trainers looking for something with more stability and longevity that wasn't as physically demanding as training horses. This was an excellent choice as we knew how this equipment was going to be used and what it should feel and look like when finished. We had spent 25 years of our lives learning and using equipment like what Cowhorse produced.

When a customer purchases a Cowhorse Equipment product they can be assured it will last for a very long time if properly cared for. We build our products from the best quality USA leather available. We use primarily stainless steel hardware from the best sources.

We utilize unique designs from talented silversmiths who do the custom work for us. Some of our show equipment is made by the finest leather workers available. We inspect every item we build for quality craftsmanship and quality material. You might say we are our biggest critics.

My wife, Lynn, always says "It isn't Cowhorse until we say its Cowhorse."

We personally guarantee the products labeled Cowhorse Equipment to be the very best quality to be found anywhere in the world. This gives our customers the best value for their hard earned money.

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What Our Clients Say

Barry and Lolli Denton, Bar U Bar Ranch, Skull Valley, AZ.

Barry and Lolli Denton, Bar U Bar Ranch, Skull Valley, AZ.

We buy all of our good horse Equipment from Lynn and Joel. Between Joel and Lynn you will not find more knowledge, nicer equipment, or better service from anyone in the business. They are simply the best!

Ron Emmons, World's Greatest Horseman and Champion Magnificent 7

Ron Emmons, World

Avila's Pro Shop always has the best quality products at the fairest prices and the service has been great.

Bobby Johnson, Spirit Lake , ID

Bobby Johnson, Spirit Lake , ID

Johnson Show Horses would like to thank Avila's Pro Shop for having great quality products and being there when you need them.